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Building brands
Through strategic creativity
CREATIVE STRATEGIST WITH A PASSION FOR STORYTELLING AND A KNACK FOR TRANSLATING BUSINESS GOALS INTO COMPELLING BRAND
A entrepreneurial leader with a passion for building impactful brand campaigns.At the heart of my work is one belief: creativity should feel like play. I draw deeply from experimentation—curiosity and a knack for storytelling—and I embed those principles into how I build, lead, and grow brands. My experience spans across Digital marketing, strategic communications driven by an empahsis on community building and measurable results
Creative Direction &
strategy
Leading the vision and aesthetic for brand development, ensuring that every creative element aligns with the brand's values, audience, and long-term goals. This involves strategic ideation, visual storytelling, and guiding the creative process to deliver cohesive, on-brand experiences across all platforms.
Creative Team Building
Structuring and nurturing high-performing creative teams that collaborate effectively across disciplines. This includes talent acquisition, fostering a culture of innovation, establishing clear roles, and creating an environment where creative professionals thrive through shared goals, continuous learning, and mutual support.
Creative Operations
Designing and implementing efficient workflows and systems for creative projects. This includes resource management, timeline optimization, budgeting, and ensuring smooth collaboration between creative and other business teams. It's about optimizing processes to deliver high-quality creative work on time and within scope, without compromising on creativity.
Creative direction and campaign manager across 50+ brands.
My Role is to ensure The brand campaign hits on all brand and strategy touchpoints through human storytelling, a narrative architecture, powerful communication and quality execution.
Campaign Manger
Ali Express US for their Singles Day promotion last year. Featuring artist Swae Lee as the host, our team provided the concept, timeline, and production support to expedite this project and highlight several of the brand's core products.
Campaign manager
Wolf & Shepherd was ready to launch their latest expansion into women's styles, and turned to us to execute on an epic vision in collaboration with Rob Gronkowski, Erin Andrews, Devin Gardner, and Andraya Carter.
Art Director:
Love your tomorrow, we'll handle the rest campaign for casper.
Objective: was to Target young adults 20+ who are moving to the big city for work and deal with the daily stressors of life.
Production Manager:
Proven's founders talk about the hidden formula behind there skincare solutions and the science behind the product. Take the Proven® Skin Quiz to Receive a Customized Skincare Set Formulated For You. Scientifically Formulated Products Based on Your Environment, Diet, Age, and 45+ Factors.
Production | Managment
Production lead
Production lead
Production lead
Art director
"You Don't have to be one thing"
Unboxed Creativity: Where Design, Strategy, and Innovation Meet.
ABOUT
Roshni Srinivasan : Creative leadership and growth
Creative Director ) | Brand Consultant for D2C, Media & Tech.
I don’t play safe with brands. I cut through creative blockers with entrepreneurial grit, building strategies that hit targets and make your brand impossible to ignore — not just a product, but part of culture.
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Neuroscience, creative obsession, and a few questions for God—
I talk about Building Brands, Neuroscience behind advertising and creativity with insights on industry coroptions and neuro-scientific discoveries.
Your creative partner in the Age of media
© 2021 by Roshni Srinivasan. Proudly created by OMG.